Season 01 · Dubai · Q4 2026 In conversation with 14 developers · 3 broadcasters · 2 sovereign venues

Where Cricket meets Dubai Real Estate.

A 5-day, 8-team, 15-match league engineered as a buyer-acquisition engine for UAE developers. T10 or T20 — format finalised with the title partner. The eight teams are the sponsor slots.

A Private Invitation

DPL UAE is built around eight owners and one title partner. All commercial inventory is allocated by invitation under mutual NDA. No public pricing. No open tenders.

Est. Total Reach
40M+
Projected broadcast & digital across India, UAE, KSA — confirmed with broadcast partner.
On-Ground HNI
500+
Curated invite list — NRI, GCC family offices, UAE residents. Names added by partner RMs.
Premium Airtime
15×5
Fifteen matches across five days — a concentrated window for media spend and buyer hosting.
The Thesis

Dubai sold AED 761 Billion of real estate in 2024. The bottleneck is not demand it is qualified-buyer access.

DPL UAE converts five days of sport into a full-season pipeline — on-ground, on-air, and on-feed. The league is the vehicle. The sponsor outcome is the product.

The Franchise Grid

Eight cricketing nations. Eight owners. One flag per franchise.

India, Pakistan, UAE, Sri Lanka, Nepal, Bangladesh, Afghanistan, England. Each national franchise is awarded to one lead developer or strategic partner. Squads pair domestic legends with foreign T10/T20 professionals drawn from the rest of the world. Once the eighth flag is claimed, Season 01 is sold.

2/8
In Term Sheet
In Term Sheet
INDIA Royals MMXXVI
India Royals
Group A · Franchise 01
Open
PAKISTAN Stars MMXXVI
Pakistan Stars
Group A · Franchise 02
In Term Sheet · Host
UAE Falcons MMXXVI
UAE Falcons
Group A · Franchise 03 · Host Nation
Open
AFGHANISTAN Eagles MMXXVI
Afghanistan Eagles
Group A · Franchise 04
Open
SRI LANKA Lions MMXXVI
Sri Lanka Lions
Group B · Franchise 05
Open
BANGLADESH Tigers MMXXVI
Bangladesh Tigers
Group B · Franchise 06
Open
NEPAL Gurkhas MMXXVI
Nepal Gurkhas
Group B · Franchise 07
Open
ENGLAND Crown MMXXVI
England Crown
Group B · Franchise 08
In Term Sheet — 2
Open — 6
Team nicknames are indicative. Final naming resolved with the franchise owner at signing (e.g., Damac India Royals, Sobha Pakistan Stars, Emaar UAE Falcons).
League at a Glance

Five days. Fifteen matches. One closing ceremony.

Group stage → semifinals → final. The entire season compresses into a single premium window — built for concentrated media spend, targeted buyer invitations, and a dense hospitality calendar.

Day 01
Group Stage
3 matches · A1 v A2, B1 v B2, A3 v A4
Day 02
Group Stage
3 matches
Day 03
Group Stage
3 matches · group closes
Day 04
Semifinals
2 matches · A1 v B2, B1 v A2
Day 05
Final + Ceremony
1 match + closing
Format
T10 or T20
Locked with title partner
Venue
Dubai
DI Stadium / Sharjah / ICC Academy
Squad Composition
National + Foreign
Home-nation legends & foreign T10/T20 pros
Broadcast
Linear + OTT
Social-first short-form distribution
What Makes It Different

Every developer in Dubai rents the same six billboards.

A branded team inside a premium league is a surface no competitor can rent. Four things the league does that a campaign cannot.

01

On-Ground Expo

Curated developer booths inside the VIP hospitality zone. Every ticketed buyer walks past your showflat on the way to their seat.

02

Buyer Matchmaking

RM-led concierge introductions between developers and qualified NRI & GCC buyers, staged through all 15 match-days.

03

Player–Developer Pairing

Each team pairs a cricket legend and a T10/T20 pro with its franchise owner — shoulder-to-shoulder content for 12 months.

04

VIP Hospitality

Two private suites and twenty VIP passes per match-day, per franchise. Bring the buyers you cannot reach at a gala dinner.

Ownership & Sponsorship — One Path

Own a team.
Become the sponsor.
Sell a skyline.

In DPL UAE, ownership is sponsorship. Eight teams — eight owner-sponsors. Permanent equity in a league designed to scale into India, KSA, and Southeast Asia from Season 02. One commercial path. No tiers. No fragmentation.
Franchise Inventory · Per Season
01
Naming & Kit Rights
Team name carries your brand — Damac India Royals, Sobha Pakistan Stars, Emaar UAE Falcons. Front-of-jersey, kit, LED, and all broadcast callouts for the full 12-month season cycle.
02
Hospitality Inventory
Two private suites and twenty VIP passes per match-day. Five match-days. One hundred curated seats for the buyers you cannot reach at a gala dinner.
03
Buyer-Matchmaking Booth
Premium developer booth inside the on-ground expo. RM-led introductions to qualified NRI & GCC buyers across all fifteen match-days — served, not hunted.
04
Central-Pool Revenue Share
Pro-rata share of central pool — broadcast rights, title sponsorship, and central partner revenue — per the commercial agreement.
05
Player–Developer Pairing
Content rights with your team's marquee player — a domestic legend from your nation, plus a foreign T10/T20 pro drawn from the international player pool — across a full 12-month window. Covers social, OOH, events, campaign creative, and personal appearances.
06
Right of First Refusal
First right on Season 02 and any geographic expansion — India, KSA, Southeast Asia. Season 01 terms preserved.
Franchise Fee
On NDA

Pricing disclosed in the data room after mutual NDA. No public pricing. No open tenders.

Opex Coverage
Centralised

Player salaries, travel, kit, and match-day operations handled by the league. Owner opex is marketing & hospitality only.

Term
5 Years

Renewable at owner's option. First right on Season 02 and all geographic expansions preserved.

Three Returns · One Asset
01
Return

Brand Equity

Five days of premium branded airtime across broadcast, digital, and OOH. Priced against equivalent ATL reach, the spend pays back before match-day one.

02
Return

Direct Pipeline

500+ HNI attendees, RM-led matchmaking, branded booth. A 3% conversion on a curated invite list at UAE median ticket recovers the franchise fee on-ground.

03
Return

Franchise Appreciation

Equity in a scaling league. Benchmarked against IPL, SA20, and ILT20, the Season 01 ticket has historically traded at 3–8× by Season 05.

Illustrative only. Full ROI model provided with the Franchise Data Room.

The Franchise Process
01
Step
Enquiry

15-minute intro call with the commercial team. No materials exchanged.

02
Step
NDA + Data Room

Mutual NDA, then access to the full deck, financials, and commercial model.

03
Step
Term Sheet

Commercial term sheet, franchise selection, deposit, and public-announce window agreed.

04
Step · Final
Signature

Franchise Agreement executed. Owner announced. Kit and naming activated.

Title Partner · 1 Slot

[Your Brand]
DPL UAE

The league carries your name. The title partner is the ninth seat at the table — above the eight owners, beside the league.

League naming rights INCLUDED
Master logo — all branded surfaces INCLUDED
Opening & closing ceremony integration INCLUDED
Custom activation package CO-BUILT
Format decision rights (T10 / T20) JOINT
Next Step

Request the Franchise Pack.

Our commercial team responds within 24 hours with a 15-minute intro slot and an NDA. After signing, the data room opens the same day.

Handled under mutual NDA
Zero outbound marketing
Response within 24 hours

By submitting, you agree to our privacy notice.

Audience & Reach

The buyers you cannot rent a billboard for.

The DPL UAE invite list is built with private banks, family offices, and developer RM teams across Dubai, Abu Dhabi, Mumbai, Delhi, Riyadh, London, and Singapore.

"Sponsorship globally is a $100B+ category. Cricket drives ~85% of Indian sports ad spend. The UAE is the only GCC market where cricket and real estate converge on the same buyer."

— DPL UAE Thesis Note, 2026

UAE Residents
30–55
Business owners, senior execs, returning NRIs
Indian HNI
NRI + RNRI
Mumbai, Delhi, Bengaluru, Hyderabad diaspora
Saudi & GCC
Private Offices
Riyadh, Doha, Kuwait family offices
Diaspora HNI
UK + SG
London, Singapore investment buyers
Projected Reach · Season 01
TBC with partners
Broadcast · linear + OTT ~40M+
Digital impressions · Meta, YT, OTT ~20M+
Short-form social reach ~15M+
On-ground HNI attendees 500+

Projected figures — final numbers subject to broadcast, OTT, and venue agreements.

In Conversation With
Partners shown in discussion · confirmations published post-term sheet.
Developer Alpha Broadcast Beta Venue Gamma Private Bank Delta Airline Epsilon Telco Zeta Hospitality Eta Family Office Theta Developer Alpha Broadcast Beta Venue Gamma Private Bank Delta Airline Epsilon Telco Zeta Hospitality Eta Family Office Theta
The Table

An advisory board of eight.

A curated advisory board of developers, cricket leaders, broadcast executives, and private capital — assembled to steward Season 01 and the expansion roadmap. Names published with title-partner announcement.

?
Developer · Flagship
To be announced
?
Cricket · International
To be announced
?
Broadcast · OTT
To be announced
?
Private Capital
To be announced
?
Hospitality
To be announced
?
Government Liaison
To be announced
?
Media & Strategy
To be announced
?
Legal & Governance
To be announced
Frequently Asked

The honest questions.

Why is ownership the same as sponsorship? Can I just sponsor a team without owning it?

DPL UAE is built around eight owners and one title partner — nine commercial seats, full stop. No secondary sponsor tiers. This keeps the value of each seat concentrated and the inventory scarce. If you want brand presence without equity, the Title Partner slot or central partner discussions are where to start.

What does the franchise fee actually buy?

Five-year equity in a team with naming rights, hospitality inventory, a buyer-matchmaking booth, central-pool revenue share, a 12-month player content right, and first refusal on Season 02 and geographic expansion. Full economic model in the data room after NDA.

Why no public pricing?

Franchise pricing reflects the commercial term sheet, which is calibrated per owner — based on revenue share, marketing rights, and Season 02 expansion terms. Public pricing would understate the optionality. Price is discussed after NDA, on the call.

How are squads built — is it national players only?

Each of the eight national squads pairs home-country legends with a slate of foreign T10/T20 professionals drawn from the rest of the world — West Indies, South Africa, Australia, New Zealand, Ireland, Zimbabwe, Scotland, and beyond. The national identity stays front of shirt; the cricket stays world-class. Exact squad rules — domestic minimums, foreign caps, marquee slots — are finalised at the franchise draft and disclosed in the data room.

What if T20 is chosen over T10 or vice versa?

Format is the one strategic lever held jointly with the title partner. Both formats deliver the 15-match / 5-day shape. T10 compresses each match and increases broadcast density; T20 preserves traditional pacing and commentary inventory. Both models are in the data room.

What happens to unused franchises if we don't hit eight?

Season 01 ships with all eight seats filled. If targeted owners do not close, allocated capital and brand partners from the reserve list activate. The league does not play Season 01 with fewer than eight teams.

When does the season actually happen?

Season 01 is scheduled for Q4 2026 in Dubai, with exact venue and dates locked with the title partner and broadcast partner in Q2 2026. Franchise signatures close ahead of the broadcast-partner announcement.
Lock Your Position

Limited inventory.
Eight teams. One title.
Before Q2 close.

Season 01 allocations close ahead of the broadcast-partner announcement. After that, the seat at the table is Season 02.

Direct
partnerships@dpluae.com
WhatsApp
Commercial team →
Office
Dubai, UAE
Response
Within 24 hours